Workshops for small groups: from Product Owner to AI in practice
Hands-on workshops at your office, for teams of 4 to 12 people. We work on your own product, process or question, so the next day you can put what you learned to use.
Not an off-the-shelf training, but work on your reality
Small group
4 to 12 participants. Everyone takes part and there is room for your questions.
Your own case
We use your backlog, customer journey, data or processes instead of a made-up example.
On site or online
At your office in the Netherlands or Belgium, or online if that works better.
Written report
Afterwards you receive the outcomes, agreements and next steps in writing.
Workshops
Workshops you can build on
Pick a workshop, combine topics or have one tailored to you. We agree the content up front to match the group's level and question.
Product Owner in practice
1 or 2 half days
What does a good Product Owner actually do, and how much mandate do you need? We practise product vision, goals, ordering the backlog by value and bringing stakeholders along.
ForNew and practising Product Owners, product managers and team leads.
You leave withA product goal and an ordered backlog for your own product.
Scrum and agile for business teams
1 half day
For marketing, sales and service teams working with an IT, CRM or platform team. How does a sprint work, how do you bring in a request properly, and how do you keep track of what gets built?
ForBusiness teams and stakeholders of a (CRM) development team.
You leave withWorking agreements on requests, priorities and demos.
AI in practice: where does it pay off for you?
1 or 2 half days AI
A level-headed look at what AI can and cannot do today. We collect opportunities from your own processes and score them on value, feasibility, data and risk.
ForLeadership, management and team leads.
You leave withA prioritised shortlist of AI use cases and a proposal for a first pilot.
Working smarter with AI assistants
1 half day AI
Hands-on with ChatGPT, Microsoft Copilot or Claude. Writing good instructions, checking the output and agreeing what can and cannot be done with company and customer data. Supports the AI literacy the EU AI Act has required of organisations since February 2025.
ForStaff in sales, service, marketing and the back office.
You leave withA set of your own prompts for your tasks and clear ground rules.
Customer journey and funnel definitions
1 half day
Marketing, sales and service around one table. We map the customer journey, define what a lead, MQL, SQL and customer are, and agree the hand-offs.
ForMarketing, sales and service together, with their managers.
You leave withOne shared funnel with definitions, owners and agreements.
Choosing a CRM: HubSpot or Dynamics 365?
1 half day
An independent session to sharpen your requirements, budget and current systems landscape, without a vendor's sales pitch.
ForLeadership, IT and the heads of sales and service.
You leave withA completed decision matrix and a reasoned recommendation.
A different topic or a combination?
Think of lead scoring, dashboards and forecasting, CRM adoption, or Copilot and Breeze in your CRM. We put together a programme that fits your question.
A workshop works best with 4 to 12 participants, so everyone takes an active part. For a larger group we split into several sessions.
Do you come to our office?
Yes, on site in the Netherlands and Belgium. Online works too, for example for teams in different locations.
Can we combine topics?
Certainly. Many teams combine applying AI with working smarter with AI assistants, or the Product Owner workshop with agile for business teams.
Is this an official Scrum.org course with a certificate?
No. These are practical workshops built on your own case, not exam preparation. Rick is a certified Professional Scrum Product Owner (PSPO I and II) and Scrum Master (PSM I) and has worked as a Product Owner since 2018.
What if we want to go further afterwards?
You can, but you don't have to: the aim is that you can carry on independently. If you want help with delivery, have a look at the RevOps quick scan, an AI pilot or an interim Product Owner.
A workshop for your team?
Tell me in a short call what your team wants to learn or decide. You then receive a proposal with programme and price.