Free resources

Whitepapers, checklists and tools for RevOps, CRM and AI

Everything we learn in practice, bundled into practical downloads and tools. Free, with no sales pitch.

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RevOps maturity scan

12 questions, 3 minutes. An instant score on process, data, team and AI, with advice per pillar.

Interactive · instant result
Free calculator

Revenue leak calculator

Work out in one minute how much revenue slow or forgotten lead follow-up costs you each year.

Interactive · 1 minute
Whitepaper

HubSpot or Dynamics 365? The B2B selection guide

An independent guide to making the right CRM choice: no sales pitch, just the questions that actually matter in practice.

PDF · 12 pages · free
E-book

AI in sales & service: 12 applications without the hype

Twelve applications that work today in HubSpot, Dynamics 365 or with custom builds. For each one: the impact, the data you need and the complexity.

PDF · 11 pages · free
Checklist

The CRM migration checklist (60 points)

Migrating to HubSpot or Dynamics 365, or between the two? These 60 checkpoints help you avoid the usual surprises.

PDF · 7 pages · free
Checklist

Lead follow-up audit: from 8 hours to 1 hour

At Hedin Automotive, lead follow-up time went from 8 hours to 1 hour. This self-audit shows you in fifteen minutes where your leads get stuck.

PDF · 6 pages · free
Template

Lead scoring & pipeline definitions (Excel)

The worksheet that lets you agree lifecycle stages, the scoring model and deal stages with marketing and sales in a single session.

Excel · 5 tabs · free
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