Cases

Complex processes, made clear

A selection of projects in which we brought CRM, platforms, processes and AI together into one working whole.

Hedin Automotive

Dynamics 365 CE · RevOps

65 branches in one CRM

Organisation: Hedin Automotive
Role: Product Owner
Period: 2019 – 2021

Challenge

Customer data was spread across 7 clusters and 65 branches. Leads arrived through different channels and management had no view of follow-up or pipeline.

Approach

From the holding company we led the implementation of Microsoft Dynamics 365 Customer Engagement. We set up a single lead process: leads from the website, the importer and phone arrived centrally and were routed automatically to the right branch and salesperson. Workshop data was linked to sales.

Result

Sales, workshop and marketing work from the same customer view. Lead follow-up time dropped from 8 hours to 1 hour, and management sees conversion and pipeline per branch. Customers with an older vehicle or an expiring lease now reach the salesperson as an opportunity.

Vinacles

HubSpot Enterprise · RevOps

Three companies, one commercial platform

Organisation: Vinacles
Role: Platform manager
Period: 2025 – present

Challenge

Three companies each used their own systems and processes for marketing, sales, service and quoting.

Approach

With a team of five we are building one commercial platform on HubSpot Enterprise: CRM, marketing automation, sales and service. Existing systems, including the quoting process, are being replaced by HubSpot.

Result

One CRM for three companies and 35 internal users, going live in 2027. The project is ongoing.

AutoCheck (Vinacles)

AI · Consumer app

AutoCheck: vehicle data with AI, for everyone

Organisation: AutoCheck (Vinacles)
Role: Product Owner
Period: 2025 – present

Challenge

Consumers have no access to the vehicle data that car companies use every day.

Approach

We set the product direction and functionality of AutoCheck, Vinacles' first consumer app. The app was built with Claude Code by Anthropic, and further development is now done in-house, also with Claude Code.

Result

Live on iOS, Android and web since July 2026. Users get Dutch vehicle registry (RDW) data, inspection history and an AI valuation based on current market data, and can ask questions about any car.

Alliance Automotive Group

B2B e-commerce · International

Parts360: B2B e-commerce across European countries

Organisation: Alliance Automotive Group
Role: Product Owner
Period: 2023 – 2024

Challenge

Alliance Automotive Group companies in several European countries needed one B2B platform for parts.

Approach

As Product Owner we led an in-house development team and external partners, working in English with teams in the Netherlands and India, and supported the roll-out at AAG companies.

Result

One e-commerce platform for parts, rolled out at AAG companies in several European countries.

Vinacles

ERP · Automotive

RegistratieXpert: ERP for an automotive facility center

Organisation: Vinacles
Role: Product Owner
Period: 2021 – 2023

Challenge

The Automotive Facility Center in Weeze needed an ERP supporting the full handling of vehicles.

Approach

We owned the RegistratieXpert roadmap, led a multidisciplinary team of ten and were responsible for the product's commercial growth.

Result

An ERP that digitises the registration and handling process and has grown commercially.

BCA Autoveiling

Platform · Remarketing

AutoBLOX: the auction process in one system

Organisation: BCA Autoveiling
Role: Product Owner
Period: 2018 – 2019

Challenge

Car companies wanted to manage their entire remarketing process, from vehicle intake to auction, digitally and in real time.

Approach

We led the AutoBLOX development team and owned the roadmap of the web-based remarketing system.

Result

Hundreds of car companies manage their auction process in AutoBLOX, with up-to-date insight into vehicles and locations.

Could your organisation be the next case?

Tell us what you're running into. We're happy to think along, even if you don't yet know exactly what you need.

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