Start
€3,950 fixed price
The basics every new business needs: a CRM that works, forms that feed into it and GDPR in order.
Included
- Business basics
- CRM basics in HubSpot
- Website to CRM
- GDPR basics
RevOps starter kit
Control over your revenue within 90 days, from your first customer
For B2B businesses that are just starting out. You get the setup Vanderwalt. uses itself: one process from first contact to invoice, on free or low-cost tools in your own name.
Why now
Setting it up right is cheaper than fixing it later
One place for customers
No more customer data spread across inboxes and spreadsheets. Every enquiry lands in your CRM and becomes a deal.
Follow-up that keeps running
Anyone who downloads something or asks a question gets the right follow-up automatically, even while you are busy with a client.
GDPR and paperwork in order
Privacy statement, record of processing and supplier agreements, filled in for your tools. Not legal advice, but a solid starting point.
You become self-sufficient
Everything is in your name and every part comes with a short guide. After handover you can carry on without us.
Packages
Two packages, fixed price
You know up front what you get and what it costs. Tool costs are your own: HubSpot Free and Brevo Free cost nothing, Stripe charges per payment, Moneybird and hosting are your own subscriptions.
Complete
€7,950 fixed price
Everything in Start, plus follow-up emails, payments and bookkeeping, security, an AI statement and a fixed way of working.
Included
- Business basics
- CRM basics in HubSpot
- Website to CRM
- GDPR basics
- Follow-up emails
- Payments and bookkeeping
- Security
- AI statement
- Ways of working
Started with Start? You can move up to Complete later and only pay the difference.
What you get
Ten parts, all in use at Vanderwalt.
Every part runs at Vanderwalt. itself. For you, we fill it in with your services, prices, copy and branding.
Business basics
Fixed company details, price list, tone of voice and working agreements in one document, plus a clear folder structure.
CRM basics in HubSpot
Sales pipeline in six customer stages, fields for service, source and loss reason, your price list as products, required fields per stage. In the EU data centre.
Website to CRM
Contact and download forms feed into HubSpot, a question about a service automatically becomes a deal, a booking link and a consent-based cookie banner.
GDPR basics
Privacy statement with legal bases, record of processing, data breach register, clean-up calendar, processor agreement checklist and a consent form for client cases.
Follow-up emails
Two downloads or tools on your site, each with a three-email follow-up sequence, a newsletter list and unsubscribes synced to your CRM automatically.
Payments and bookkeeping
Payment via Stripe, the invoice created in Moneybird automatically and the deal set to Won in HubSpot. Agree VAT settings with your accountant.
Security
Set up in line with ISO 27001 (not certified): register, risk assessment and annual calendar, plus security.txt, HSTS and a security page.
AI statement
An AI statement in line with the EU AI Act and a paragraph in your privacy statement, with ground rules for chatbots and AI images.
Ways of working
Project management in OpenProject, a password vault and Google Search Console with a baseline of your search visibility.
Selling online with a customer portal
Sign-in with an email link and access through a Stripe subscription, for those who sell training or content. On quotation.
How it runs
From intake to handover
Intake
We record your company details, services, prices and target group. You get a list of the accounts you create yourself.
Outcome: a clear starting point.
CRM and forms
Pipeline, fields and products in HubSpot, the forms on your current site connected and tested with a test deal.
Outcome: every enquiry lands in your CRM.
GDPR, follow-up and payments
Registers and privacy statement filled in. In Complete also the follow-up emails, Stripe and Moneybird, security and the AI statement.
Outcome: one closed-loop process.
Handover
A guide per part, a half-day handover session and 30 days of questions by email.
Outcome: you can carry on independently.
Honest up front
Good to know
Do you build my website too?
No. We connect to your existing site, whether it runs on WordPress, Webflow or something else. That keeps the package predictable in time and price.
Is everything in my name?
Yes. You create the accounts yourself and keep all access. We work with our own user, which you can remove after handover.
Is this legal advice?
No. The privacy statement and registers are a filled-in starting point for your tools. You remain responsible; have them checked if in doubt.
Are the free versions of HubSpot and Brevo enough?
Usually, to start with. They have limits, such as a daily sending limit in Brevo and less automation in HubSpot Free. If you outgrow them, upgrading is your own choice.
Do you already have client results with this?
The starter kit is new. Everything in it is what we use ourselves at Vanderwalt. We do not have client results or cases yet, and we will not make them up.
And after handover?
You can carry on independently. If you want help with further development, there is Continuous improvement per month or hourly support.
Ready to start with control over your revenue?
Tell me in a short call what you sell and to whom. You then hear which package fits and when we can start.